How to Support Small Businesses without Spending a Dime
Small businesses are built on passion, dedication, and a whole lot of heart. If you have a friend who runs their own business—whether it's a boudoir photography studio, a boutique, or a handmade craft shop—you probably want to support them. But what if you’re not in a position to buy their products or services right now? The good news is, there are plenty of ways to show your support that don’t cost a cent but mean the world to small-business owners.
1. Engage with Their Content on Social Media
Social media is a major tool for small businesses, and engagement is key to their success.
Like, comment, and share their posts.
Save posts to boost their reach.
Watch and interact with their stories.
Engaging with their content tells social media algorithms that their business is worth showing to more people, which can lead to potential new customers.
2. Leave a Review or Testimonial
If you’ve worked with them before, write a glowing review on their website, Google, or social media. If you haven’t used their services personally but still admire their work, you can still leave a kind comment about their professionalism, passion, or the quality of their content.
3. Refer Them to Others
Word-of-mouth is invaluable to small businesses.
If someone is looking for a photographer, florist, or stylist, recommend your friend’s business.
Tag them in posts where people ask for recommendations.
Share their website or social media with friends who might be interested.
4. Engage in Conversations About Their Work
When chatting with friends, family, or colleagues, mention your friend’s business if the topic is relevant. Casual conversations can lead to more awareness and interest in what they offer.
5. Share Their Promotions and Announcements
Even if you’re not in the market for their services, someone in your network might be.
Share their upcoming sales, giveaways, or new service launches.
Post about their business on your social media stories or feed.
Let others know about their work and why you love what they do.
6. Collaborate or Offer Your Skills
If you have a skill that could benefit them, offer to help.
Are you great at writing? Help them craft a compelling business bio.
Good at photography? Offer to take behind-the-scenes shots of them at work.
Skilled in web design? Give them some tips to improve their website.
7. Engage in Their Community
Many small businesses build online and offline communities around their brand. Show up for them by:
Joining their Facebook groups.
Commenting on their blog posts.
Attending their events or live streams.
8. Offer Encouragement
Running a business is rewarding but can also be tough. A simple, “You’re doing amazing!” message can mean a lot. Supporting their dreams emotionally is just as valuable as financial support.
9. Sign Up for Their Email List
If they have a newsletter, sign up! It helps them grow their audience, and you’ll be the first to know about special offers, events, or behind-the-scenes updates.
10. Respect Their Pricing and Business Boundaries
Lastly, supporting your friend’s business means valuing their hard work. Avoid asking for discounts or free services, and respect their pricing as you would with any other professional service.
Final Thoughts
Supporting a small business doesn’t always mean making a purchase. A little effort in engaging, sharing, and spreading the word can have a huge impact. Your support helps small-business owners grow, thrive, and continue doing what they love. So, next time you scroll past your friend’s business post, take a second to like, share, or comment—you never know who it might reach!
